Обязанности:
We are looking for a Chief Marketing Officer (CMO) who will rebuild the company’s marketing function as a system directly driving business growth, revenue, and product portfolio development. The role goes beyond channel management and focuses on creating a strong marketing function based on analytics, brand strategy, and market intelligence. The Role: Redesign and strengthen the company’s marketing function in line with a marketing-driven and revenue-driven approach. Build a marketing analytics system that supports management decision-making based on data. Identify market trends, uncover growth opportunities, and develop marketing strategies for both domestic and international markets. Conduct market and competitor analysis, identify white spaces, and launch new products or brands. Contribute to product strategy and development of the company’s brand architecture. Define clear brand positioning across different price segments. Optimize marketing budgets by evaluating ROI across channels and activities. Implement best-in-class industry and global marketing practices. Develop all sales channels, including the strategic use of digital platforms. The Profile: Experience in the automotive aftermarket/auto parts industry is a strong advantage. Experience in retail, e-commerce, OEM, or manufacturing companies with revenue of 20+ billion RUB is preferred. Proven experience working with federal distributors and introducing new brands into their portfolios on the manufacturer side. Experience in building brand architecture across multiple price segments. Strong track record in implementing operational and strategic analytics, digitalization, automation, and data visualization. Experience developing marketing strategies in organizations with a marketing-first business model.Похожие вакансии
Директор по маркетингу (Chief Marketing Officer / CMO)
От 250 000 руб.
Москва. Станции метро: Площадь Революции, Театральная, Охотный ряд, Библиотека им.Ленина
СТРОББС
Chief Marketing Officer (CMO)/Head of Marketing
Договорная
Москва. Станции метро: Площадь Революции, Театральная, Охотный ряд, Библиотека им.Ленина
Twinby
Директор по маркетингу / Head of Marketing / CMO (Chief Marketing Officer)
Договорная
Москва. Станции метро: Площадь Революции, Театральная, Охотный ряд, Библиотека им.Ленина
Магнетто
Chief Marketing Officer (Europe Retail & eCommerce) / Директор по маркетингу
От 2 500 руб.
Москва. Станции метро: Площадь Революции, Театральная, Охотный ряд, Библиотека им.Ленина
Лесников Максим Леонидович
Договорная
Москва. Станции метро: Площадь Революции, Театральная, Охотный ряд, Библиотека им.Ленина
Стартап Лаборатория
Директор по маркетингу (Chief Marketing Officer)
От 200 000 руб.
Москва. Станции метро: Площадь Революции, Театральная, Охотный ряд, Библиотека им.Ленина
Comrade Web Agency