Обязанности:
Areas of Responsibility 1. Market, Category and Competitor Analytics Conduct regular analysis of market, category, segment and channel dynamics. Analyze company and competitor brand performance; identify key issues, changes and opportunity areas. Highlight important competitor-driven changes and relevant market signals. Support performance analysis by matching internal sales data with external retail audit data. Contribute to market outlook and planning assumptions through fact-based analysis, including forecast updates for the market, categories and estimated market share. Provide market and category input to support strategic planning, NPD processes and commercial discussions. Support selling story development with relevant category and market data. 2. Reporting and Dashboard Development Prepare regular market reports on a monthly, quarterly and annual basis, on time and in full, with clear conclusions and business implications. Maintain and further develop the market dashboard in Power BI; improve its analytical depth and usability over time. Prepare quarterly market update presentations for Marketing and Sales teams, including key trends, competitor highlights and business implications. Improve reporting standards over time by moving from descriptive outputs to more insight-led materials. 3. Market Data Ownership and Supplier Coordination Ensure timely delivery and availability of syndicated databases for the team. Monitor data quality, coverage and classification accuracy to ensure data is fit for purpose. Communicate new product launches and classification updates to data suppliers. Support the annual supplier review and negotiation process. Ensure correct use of different data sources depending on business questions and analytical tasks. 4. Knowledge Sharing and Deeper Analytical Work Distribute relevant market digests and external publications to the team. Contribute to at least one focused analytical case per quarter beyond regular reporting. 5. Key Deliverable Monthly market performance report with clear conclusions and business implications. Quarterly market and competitor review presentation for Marketing and Sales teams, including market outlook. Annual market overview with key learnings and conclusions. Updated and relevant market dashboard in Power BI. At least one focused analytical case per quarter. Ad hoc market analyses supporting key business priorities. Quarterly market and market share forecast update. Key Requirements and Skills 1. Education and Experience Degree in Economics, Marketing, Business Data Analytics or a related field. 2+ years of experience in market analytics / insights in FMCG, retail or consulting. Strong hands-on experience with retail audit / market data. Experience with NielsenIQ is a strong advantage. Solid understanding of retail audit methodology, data structure and coverage logic. 2. Technical Skills Advanced Excel (pivot tables, scenario-based models, dashboards). Experience with NielsenIQ Answers or similar data platforms. Power BI (dashboard maintenance experience). PowerPoint. Good oral and written communication skills in English (upper-intermediate or higher). 3. Personal and Professional Skills Strong analytical thinking and curiosity; comfortable working deeply with data. Ability to identify patterns, inconsistencies and meaningful signals in market data. Good understanding of category structure and assortment dynamics. Ability to structure, clean and analyze large data sets from multiple sources. Ability to translate data into clear actionable insights. Confidence to present to cross-functional stakeholders. Proactive, detail-oriented and well-structured approach; resilience under tight deadlines. 4. Additional Technical Skills Considered an Advantage Experience in Power BI dashboard development. Basic statistical or driver-analysis capability, including correlation and regression analysis. Compensation Package Base salary with yearly review based on performance. Corporate mobile communication. Medical and cancer insurance. Sickness benefits supplement. Partial meal compensation. Gifts for holidays, free yogurts, additional vacations due to life circumstances and other benefits.Похожие вакансии
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