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We are seeking an experienced and strategic-minded professional to join our team as the Head of Brand. As the Head of Brand, you will play a key role in shaping and driving the overall brand strategy, identity, and positioning of our organization.Responsibilities: Develop and implement a comprehensive brand strategy that aligns with our company's goals, Values, and target audience. Create and maintain brand guidelines to ensure consistency across all brand touchpoints, including marketing materials, communications, and digital platforms. Lead the development and execution of integrated brand marketing campaigns to enhance brand awareness, drive customer engagement, and increase market share. Collaborate closely with cross-functional teams, including Marketing, Design, Sales, and Product Management, to ensure brand consistency and alignment with overall business objectives. Conduct market research to identify consumer insights, market trends, and competitor activities, and translate these findings into actionable strategies that differentiate our brand and drive growth. Define and manage the brand messaging, including brand narratives, positioning, and tone of voice, to effectively communicate our brand story and value proposition. Oversee the development and implementation of creative concepts, visual assets, and brand experiences that effectively convey our brand identity and resonate with the target audience. Monitor and analyze brand performance metrics, such as brand equity, customer perception, and market share, and provide insights and recommendations for continuous improvement. Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing, and leverage this knowledge to drive innovation and competitive advantage. Build and maintain strong relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives. Lead, mentor, and inspire a high-performing brand team, fostering a collaborative and innovative culture. Qualifications: Bachelor's or Master's degree in Marketing, Business, or a related field. Proven experience as a Brand Manager or in a similar role, preferably within a consumer-driven industry. Strong strategic thinking and analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions. Excellent creative and visual thinking abilities, with a deep understanding of brand identity, design principles, and storytelling. Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels. Strong project management skills, with the ability to prioritize multiple projects, meet deadlines, and deliver high-quality results. An innovative mindset, with a passion for exploring new brand opportunities and staying ahead of industry trends. Experience in managing and developing a team, fostering a positive and creative work environment. Proficiency in using brand management tools, market research platforms, and project management software. Apart from competitive package, we offer: Taking part in shaping whole industry. Unlimited markets – we are operating worldwide. Our common expectation within teams is to think bigger and ambitious. Yearly bonuses based on business performance. Hybrid type of work. Voluntary medical insurance after probation periodПохожие вакансии