Обязанности:
Role Responsibilities: Be an owner of the whole media/communication strategy and vision - for the portfolio and by every active brand Upgrade quality of planning, reporting and execution Build effective partnership with the Agencies involved – transforming quality of reporting (competitive, key trends, PBAs etc), upgrading quality of plans, bonus inventory delivery etc for the business core needs Developing models – together with the Agency - for predictive planning (and allocation of the media budgets accordingly) Develop and launch playbooks with key principles of planning of TV, OLV, cross-channel KPIs à optimizing time and growing quality of the plans Responsible for timely update of the budgets planned/spent etc Education agenda for media for the Marketing team Work on Deals consolidation – both TV and Digital Collaboration with Other Functions Collaborate with Rx-OTC Marketing & Sales, Procurement, Finance, IT, CoE, BI, HR teams to drive Digital Agenda, projects, processes, data, automation, systems Operating External Network: Media, Digital Agencies, Research Agencies, Service Providers Key Skills and Experience: Graduate degree preferably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Media with proven record of success: 3+ years Strong understanding of modern approach of omedia promoion to big groups of customers, customers segmenation, communication strategies Strong analytical skills Overall media experience 8+ years Team player Knowledge: Digital savvy Fluent English Excellent analytical skills Readiness to be a hands-on contributor Behavioral Skills Excellent analytical skills Very stress resistant Very strong communication skills Team playerПохожие вакансии
От 150 000 до 200 000 руб.
Москва. Станции метро: Новокузнецкая
Медиа Онлайн