Обязанности:
The Role Analyze market, competitors, and consumer trends to provide actionable insights and recommendations for the brand. Develop and execute brand communication strategies in collaboration with the Marketing Communications Manager and creative agency. Lead New Product Development (NPD) and product-centric projects, fostering strong cooperation with R&D, quality, finance, and production teams. Manage the brand's product portfolio, including packaging updates and addressing day-to-day operational needs across various functions. Run brand activations across retail, BTL, e-commerce, and digital channels, working closely with the media manager, Sales, and Trade Marketing (TM) teams. Contribute to the development of brand strategy within annual planning cycles, aligning with business and brand Key Performance Indicators (KPIs). Lead various projects outlined in the annual brand plan, ensuring timely execution and alignment with strategic objectives. Prepare strategic and tactical presentations for related projects and the annual brand cycle, including delivering presentations to key stakeholders. Collaborate with Sales, TM, R&D, production, finance, agencies, and the global team to implement the annual brand plan effectively. Manage the brand budget and document flow to ensure financial transparency and accountability. The Candidate Higher Education in Marketing / Economics or other related sphere 2+ years experience as Brand Manager ideally in international FMCG Strong Analytical skills (market, consumer, sales, financial data) Experience and willingness to be involved in strategy Experience with NPD is a plus Good project management skills Team player with integrity EnglishПохожие вакансии