Обязанности:
Responsibilities: Develop brand strategy, including positioning, tactics, defined brand advantages, brand guidelines, marketing campaigns, brand vision and value proposition for customers and public officials; Develop launch project plan and content for integrated brand and launch teams; Monitor and control brand budgets, forecasts and expenses, evaluate cost effectiveness and results; Develop and manage patient access and support programs, ensuring patients receive and benefit from their treatment; Run market research programs & market insights for responsible brand and monitors /anticipates market development, provide recommendations to the management; Plan and organise different types of events, e.g. reginal and national events such as product congresses, symposiums, seminars, educational events, etc; Lead a cross-functional team to execute the brand strategy, monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives; Define customers needs, collect and analyze customer insights, drive brand and customer loyalty and increase brand recognition; Support the field team with customer presentations and customer requirements; Build meaningful relationships with external partners - scientific leaders; Build digital marketing startegy, leverage advanced Generative AI/automation tools. Key Skills: Strong and proven analytical skills Excellent MS Office skills (MS Excel, MS PowerPoint) Excellent Communication skills Self-management skills Work experience in consulting is desirable, experience in a pharmaceutical company is required, work experience in the oncology area is required. What we offer: Dynamic environment, variety of nonstandard tasks and opportunity to use different approaches Career opportunities Salary is discussed with a successful candidate individually Annual bonus and insurance packageПохожие вакансии
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АСТ-Интернэшнл инваэронмэнт