Marketing Director

Key Responsibilities: Marketing Strategy & Execution: Develop and execute a clear, data-driven marketing strategy; Define priority channels, target segments, and growth levers; Ensure direct contribution of marketing to revenue and margin. Revenue & Sales Integration: Work closely with Business Development and Sales teams; Build predictable lead generation and conversion funnels; Take ownership of marketing-driven pipeline and deal contribution. Team & Structure: Build and manage a high-performance marketing team (internal and external); Define roles, KPIs, timelines, and accountability; Implement structured processes and execution discipline. Performance & Analytics: Establish clear KPIs across all marketing activities; Track ROI, CAC, CPL, and conversion metrics; Ensure full transparency through reporting and dashboards. Innovation & Technology: Implement AI-driven tools and marketing automation; Continuously test, optimize, and scale effective approaches; Improve efficiency through technology and data. Key KPIs: Marketing-generated pipeline and revenue contribution; Cost per lead (CPL) and customer acquisition cost (CAC); Funnel conversion rates; ROI on marketing spend; Contribution to marginal profit. Requirements: Proven experience as Marketing Director / Head of Marketing (B2B preferred); Strong track record of driving measurable revenue impact; Highly execution-driven, hands-on approach; Energetic, proactive, “builder” mindset; Strong analytical and data-driven thinking; Experience with AI tools and marketing automation; Comfortable operating in a fast-paced, entrepreneurial environment. We offer: Remote work; Competitive salary; Involvement in international projects dedicated to improving the health of people; Corporate training for professional growth.