Обязанности:
ibbo Systems is a global leader in software solutions for the Internet of Things (IoT), IT infrastructure management, industrial automation, and data center monitoring. We are looking for a professional capable of operating at the intersection of IT and Marketing in a complex B2B software environment. Role Mission: To build and continuously develop the marketing website as a systematic growth channel: Clear and upgraded product positioning Stable, high-quality content production Predictable SEO performance Seamless marketing automation and CRM integration Unified standards and measurable efficiency Key Responsibilities Website Project Management (Marketing-Owned) Maintain quarterly and monthly website roadmap Manage website backlog and prioritization Translate business needs into clear technical/design requirements Coordinate designers and developers Oversee QA, testing, and release process Conduct demos and document results UX/UI & Conversion Optimization Initiate and coordinate UX research/ CustDevs’ Translate insights into hypotheses and improvement plans Maintain consistency of templates and user experience standards Drive continuous conversion improvement initiatives Content & Editorial System Co-develop content strategy and plans with Product Marketing and PR Manage production, editing, and publication in CMS Build and maintain cross-functional approval workflows Manage external content contractors (quality, deadlines, scope) Ensure message consistency across all web properties SEO Own implementation of SEO roadmap (semantic core, content gaps, technical fixes) Translate agency recommendations into actionable tasks Ensure execution across development and content teams Monitor rankings, traffic, and conversion metrics Maintain long-term SEO growth strategy Delivery model:Audit → Technical Improvements → Content Optimization → Implementation → Measurement. Marketing Analytics & Data Flow Ownership Ensure correct tracking setup (forms, events, funnels) Guarantee proper routing of leads into CRM and marketing automation systems Monitor data integrity and anomaly detection Deliver regular performance reports and insights This role carries end-to-end accountability for user and data flow quality. Key Requirements Must-Have: Proven experience managing website or digital product projects within a marketing function Strong stakeholder management and cross-functional communication skills Practical SEO expertise (semantic research, on-page, technical SEO, analytics) Content strategy and editorial experience Experience working with CMS systems KPI-driven mindset with structured reporting and performance tracking Ability to align multiple stakeholders around priorities and timelines Nice to Have Experience in Product Marketing (positioning, messaging, GTM packaging) Experience supporting PR initiatives and thought leadership content Hands-on experience with marketing automation and CRM integrations Experience in B2B SaaS / enterprise software / industrial IT environment Experience with PPC What Success Looks Like in This Role Clear and compelling product positioning reflected on the website Measurable SEO growth and sustained first-page visibility Structured and predictable content production system Website fully integrated into CRM and marketing automation Website acting as a scalable growth engine, not just a digital brochure What We Offer 100% Remote: Work from anywhere in the world. Full-Time Flexibility: A full-time role that respects your focus and flow. Global Impact: Work on a product used by industry giants in the IoT and Automation space. Growth Culture: 4 additional paid days off per year and a team that values execution over bureaucracy.Похожие вакансии