Обязанности:
Руководитель отдела маркетинга Key Responsibilities A. Integrated Marketing Delivery (Condensed: Strategy + Execution + Optimization) Build and run a lean marketing operating system: monthly plans, campaign briefs, channel priorities, and a clear content/event calendar. Ensure consistent positioning and messaging across core touchpoints (site/landing pages, decks, event materials, community communications). Coordinate production and deployment of marketing assets through vendors and internal stakeholders; maintain quality and speed. Maintain performance visibility and continuous improvement (basic reporting cadence, post-campaign reviews, iterative optimization of messaging, creatives, and publisher-facing touchpoints). B. PR, Communications, Events & Affiliate Ecosystem Presence (Primary Focus) PR & Brand Communications Own Affscale’s PR strategy and narrative: credibility, trust, and differentiation for publishers. Build and maintain relationships with affiliate/CPA media, portals, and community administrators globally; drive placements, interviews, and brand mentions. Create and manage the PR pipeline: press releases, thought leadership, case studies, founder/executive visibility, partnership announcements. Events (Industry Conferences, Meetups, Webinars) Own end-to-end event marketing and communications: Pre-event: warm-up campaigns (announcements, teaser content, speaker/agenda highlights, press outreach, community activations). During event: support BD on booth/meeting enablement, media coverage, on-site engagement tools, content capture. Post-event: recap content, lead capture consolidation, segmented follow-up content, and structured handover to BD. Build an annual event plan and ensure Affscale has a repeatable “event engine” (playbooks, collateral templates, lead capture flows). Community & Reputation Ensure ongoing presence in relevant affiliate communities and channels (Telegram/Discord/forums/portals), with region-aware messaging and localized credibility. Monitor reputation signals and partner sentiment; rapidly address messaging gaps with fact-based communications and proof points. C. Cross-Functional Collaboration (BD, AM, Data/IT, Commercial) 1) With BD Team — Lead Acquisition & Conversion Enablement Generate inbound publisher leads through PR, events, communities, and targeted campaigns; deliver lead context (source, intent, campaign narrative). Set and maintain a clean handover process (lead routing, follow-up expectations, definitions of qualified lead). Align weekly with BD on lead quality feedback, objections heard in the market, and content that improves conversion. 2) With AM Team — Activation, Retention & Publisher Support Provide AM with marketing toolkits that make publishers easier to activate: updated proven creatives/materials, offer USPs, strong GEO narratives, trust proof points, and case-driven messaging. Partner with AM on retention programs (webinars, partner communications, community activations, loyalty initiatives). Convert publisher feedback into improved positioning, FAQs, materials, and partner-facing communications. 3) With Data & IT — Tracking & Visibility Define and implement minimum viable tracking for marketing → lead → BD outcomes (as systems allow). Work with Data/IT to improve visibility dashboards and attribution logic incrementally (practical, not theoretical). D. Agency / Vendor Leadership & Execution Management (Critical) Select, brief, and manage agencies/freelancers across PR, design, copywriting, video, SEO/content, and event support. Own deliverable quality control: brand consistency, factual accuracy, and output readiness for BD/AM usage. Build repeatable processes: briefing templates, editorial standards, approval flows, and asset libraries. Manage vendor performance: timelines, budgets, priorities, and continuous improvement. III) Requirements Strong experience leading marketing/communications in a lean setup (you execute and you manage vendors). Demonstrated capability in PR, events, and affiliate ecosystem communications (media relations, community presence, conference activation). Solid understanding of affiliate/CPA networks and publisher acquisition dynamics; existing connections in the space are a strong advantage. Ability to produce high-quality briefs, messaging, and materials that enable BD/AM conversion and retention. Analytical mindset: comfortable with structured reporting, prioritization, and evidence-driven iteration. Strong English communication skills (written and verbal). Additional languages are a plus. IV) Nice-to-Have Experience in Nutra / health & beauty or multi-GEO operations (SEA, LATAM, CIS, etc.). Experience building brand presence globally through affiliate media/portals and conferences. Working knowledge of SEO/content systems, CRO, and performance marketing fundamentals (to coordinate vendors effectively).Похожие вакансии
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