Обязанности:
The Role E-commerce Strategy & Performance Define and execute the e-commerce strategy for DTC webstores in Kazakhstan and Belarus across multiple brands. Drive key KPIs: revenue, traffic, conversion, average order value, margin, and customer acquisition/retention. Translate objectives into clear action plans and roadmaps per country and brand. Website & Content Management Oversee end-to-end webstore operations (4 online stores across 2 countries). Coordinate suppliers and agencies for website updates, content, visuals, UX/UI, and conversion optimization. Digital Marketing & Commercial Activation Plan, execute, and optimize traffic acquisition and paid campaigns (SEM, SEO, CPA, social, display, remarketing). Drive promotional campaigns and product activations, ensuring ROI and alignment with full-funnel strategy. Continuously analyze performance, reallocate budgets, and recommend improvements. Team Leadership Lead and develop a local team (one per country), setting objectives and performance standards. Foster a collaborative, results-driven culture. Logistics & Customer Experience Ensure smooth order fulfillment and stock management with logistics partners. Monitor delivery, returns, and customer satisfaction, ensuring a seamless end-to-end journey. Analysis & Reporting Track and report on webstore performance; identify growth opportunities and risks. Provide data-driven insights to support decision-making and continuous improvement. The Candidate Higher education, ideally connected to business management or economics Experience managing e-commerce D2C website Business mindset with good understanding of Marketing drivers to improve business Result oriented and very good analytical skills String communications skills to build effective collaboration inside the company and with partners EnglishПохожие вакансии
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Москва. Станции метро: Арбатская, Боровицкая, Библиотека им.Ленина
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