Обязанности:
1. Strategic Brand Management Analyze and strengthen the brand's positioning in the market. Conduct competitive analysis to identify opportunities and create strategies to differentiate the brand. 2. Product Development and Portfolio Management Manage Dalin’s product portfolio by analyzing market trends and consumer needs to guide new product development projects. Oversee the product lifecycle (launch, growth, maturity, and decline stages). 3. Marketing and Communication Design strategies and concepts for marketing campaigns (TV, digital, social media, outdoor, etc.). Ensure the creation of advertising and communication materials that uphold Dalin’s brand identity. Manage influencer and digital content strategies to increase the brand’s presence on social media. 4. Market Research and Data Analysis Measure brand perception, satisfaction, and awareness through consumer research and surveys. Analyze sales data to identify opportunities and risks. Continuously monitor competitors' pricing, promotion, and product strategies. 5. Sales and Distribution Support Collaborate with retail and e-commerce channels to enhance the brand's visibility. Support sales teams with promotional strategies and campaigns. Communicate with distributors and dealers to ensure adherence to brand standards. 6. Partnerships and Agency Management Manage project processes with creative agencies, media buying agencies, and other external partners. Ensure effective budget management to maximize project ROI (Return on Investment). 7. Reporting and Goal Tracking Prepare regular reports on brand performance (sales, P&L, marketing KPIs). Coordinate with teams to achieve annual and periodic objectives. Required Skills and Qualifications Bachelor's degree in Marketing, Business Administration, Communication, or a related field. At least 2-3 years of experience in a similar role, preferably in the FMCG sector. Strategic thinking and data-driven decision-making skills. Strong communication, leadership, and project management abilities. Knowledge of digital marketing and social media trends. Expertise in budget management and analytical skills.Похожие вакансии