Обязанности:
Join our new project as CRM manager. Responsibilities: Developing and implementing a content plan for mailings Participating in the development and support of promotions Producing multichannel campaigns through email, SMS, and push. Launching communication cases that aim to retain, reactivate, and crosssell customers Conducting A/B tests (launching experiments to determine the most effective offers for consumers) Setting up triggers and scenarios to implement cascade communications Creating and developing promo campaigns that are relevant Tracking the market and competitors' offers Collaborate with design and content teams to create effective email content Analyzing and optimizing campaign performance through monitoring key metrics. Requirements: 2+ years of experience in CRM marketing Good written communication skills Experience in India (not mandatory) Has experience in igaming / betting / gambling The ability to work as a team Literacy, responsibility for the final result, and attention to details are crucial Creative thinking and strong communication skills Knowledge and using of the main CRM metrics Understanding the impact of metrics on communications: Open Rate, Click Rate, Delivery Rate, Spam Complaint Rate, Unsubscribe Rate, Domain Reputation; Experience in conducting A/B tests English — B1-B2.Похожие вакансии