other

Paid Search Specialist - Google Ads (+ASA)

Более недели назад

От 2 000 руб.

Город: Москва

Lenkep recruitment

Тип занятости: Удаленная работа

Требуемый опыт: Опыт от 3 лет

Обязанности:

Your missions will be the following: ​​​​​​​ ● Manage and optimize advertising campaigns across Google Ads platforms, including Search, Performance Max, and Demand Gen. ● Perform keyword research and segmentation to meet campaign goals effectively. ● Create high-quality, relevant ad creatives tailored to target audiences. ● Analyze and monitor campaign performance metrics to identify optimization opportunities and improve ROI. ● Generate detailed reports in Excel, providing actionable insights and evaluating campaign performance. ● Conduct regular audits of client Google Ads accounts and deliver recommendations for improvement. ● Participate in client meetings, presenting campaign results and optimization plans. ● Collaborate closely with internal teams to align campaign strategies with client objectives. ● Ensure target KPIs are met and campaign performance aligns with client expectations. ● Stay updated on the latest Google Ads features, trends, and best practices. Requirements ● At least 2 years of experience managing Google Ads campaigns, with a solid understanding of key principles, including keyword selection and ad creation. ● Hands-on experience with campaign optimization and performance analysis. ● Proficiency in Excel for creating reports, data analysis, and performance tracking. ● B2+ level of English with strong communication skills, including the ability to engage with clients and present insights clearly. ● A proactive, detail-oriented approach with a passion for achieving results and solving problems. Nice to have: ● Familiarity with additional Google Ads formats and advanced features. ● Understanding of broader digital marketing strategies and their integration with Google Ads campaigns. ● Experience in working with clients from fintech, gaming, wellness, and other industries. ● Experience with Apple Search Ads (ASA) will be an advantage.

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