Обязанности:
Purpose of the role: Drive E-commerce business capabilities in the Marketplaces channel based on best market analysis and insights. Manage E-commerce promo strategy at Marketplaces incl. Ozon, Yandex.market, MegaMarket, Wildberries with close collaboration with digital and brand marketing teams within all therapy areas of Dr.Reddy’s portfolio. Duties & Responsibilities: Manage promo strategy and drive execution at Marketplaces in line with brands’ needs and channel’s capabilities; Forecast and plan annual and monthly performance of Marketplaces in line with commercial and media KPIs: Revenue, ROI, Impressions, Conversions, CPM, CPC, CPA; Manage Joint Business Planning with Marketplaces; Negotiate with Marketplaces/Third parties for ensuring optimal level of products’ stock for promo launch and execution as well as negotiations in terms of trade conditions; Control products visibility and availability at Marketplaces; Lead post-promo analysis in assigned Marketplaces. Measure and report against commercial and media KPIs, ensure that revenue goals and budgets are met; Provide monthly, quarterly and annual performance marketing reports, that summarize activities, outcomes and planning for performance marketing, including insights and recommendations; Monitor competitors' activities in the E-commerce channel; Actively searches for best practices and ideas for re-applying in E-commerce; Work closely with Marketing and local/ HQ’s digital & E-commerce team to identify best practices and processes to manage Marketplaces channel and increase productivity; Work cross-functionally with Supply Chain, Finance, Market Research, BI, Legal&Compliance; Budget management. Competencies & Experience: Experience in E-commerce strategy, Digital marketing and Digital analytics; Knowledge of the E-commerce, Trade marketing and Digital Marketing; Background in FMCG/OTC Corporations or/and Marketplaces/E-commerce agencies; Budget planning and management; Experience in managing marketing agencies to achieve a shared marketing objective; Good knowledge of web analytics tools; Very comfortable conducting relevant analysis by channel; Capability to transform analysis into concrete actions and suggestions for the team/company; Excellent presentation and communications skills, both written and verbal; Passion about E-commerce, curiosity on new and innovative ways to work with customers; Strong leadership skills, flexible team player; Fluent English.Похожие вакансии
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