Обязанности:
Due to the business growth we are looking for Marketing and Communications Manager to join our team Main tasks and responsibilities: Design and implement a global marketing and communications strategy aligned with the customers’ overall goals; Identify trends in shipping and logistics market, customer needs, and competitive landscape to drive positioning and differentiation strategies; Manage and oversee both internal and external communication channels, including press releases, newsletters, and company announcements; Manage and enhance the customers’ brand identities, ensuring consistent messaging across all touchpoints; Oversee the creation of impactful content and marketing collateral, including digital assets, brochures, presentations, and promotional materials; Implement brand guidelines to maintain a cohesive visual and verbal identity across all communications; Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and website management; Drive digital transformation initiatives within the marketing department, using analytics and CRM tools to measure campaign effectiveness and optimize performance; Lead customer engagement initiatives to build strong relationships with clients, fostering loyalty and advocacy; Build and maintain strong relationships with international media outlets, industry publications, and journalists to enhance brand visibility; Develop press materials, including press releases, media kits, and Q&A documents, to effectively communicate customer news and updates; Develop and manage crisis communication plans to prepare for and respond to potential reputational issues; Conduct regular market analysis to assess competitive positioning, market share, commodities import and export volumes, and trends in the shipping and logistics industry; Collaborate closely with the commercial, sales, operations, and trade teams to align marketing efforts with business objectives; Manage external agencies and vendors, ensuring quality and cost-efficiency in all outsourced marketing and communication activities; Develop and manage the marketing and communications budget, tracking expenses and ensuring a return on investment across campaigns; Lead, mentor, and manage the marketing and communications team to achieve organizational goals and objectives. Background and experience 10+ years in marketing, with at least 5 years in management role within the shipping and logistics industry; English level from upper-intermediate and above; Strong interpersonal skills to foster teamwork and cooperation within the team and across departments; Capability to make sound decisions under pressure and ensure team alignment with organizational objectives; Ability to articulate expectations clearly and provide constructive feedback to drive performance. We offer: Competitive salary level; Employment in accordance with the Labor Code of the Russian Federation; Hybrid work mode; Voluntary medical Insurance and life insurance after successful completion of the probationary period (3 months); Mobile communication compensation; Additional vacation days; Work in an international company in a team of strong professionals.Похожие вакансии
Marketing Manager / Senior Marketing Manager
Договорная
Москва
Инновационная Экологическая Платформа