Обязанности:
As our Performance Marketing Specialist, you’ll play a pivotal role in accelerating user growth and expanding our brand's reach across diverse digital channels. You’ll work with high-impact platforms like Google Ads and Telegram Ads, as well as explore emerging channels to connect with new audiences and optimize acquisition performance. ⚡️ Please note: this is a Moscow-based position We are looking for: Proficiency in both English (B2) and Russian At least 1 year of proven experience in PPC field Deep understanding of campaign setup, targeting, bidding strategies, and A/B testing to drive conversions effectively Proficiency with analytics tools like Google Analytics, Google Ads, and other ad performance tools What you will be doing: Develop, launch, and manage campaigns across multiple paid channels, including Google Ads, Telegram Ads, and other high-impact platforms. Craft a tailored strategy for each channel, aligning with the company’s growth objectives and user demographics. Allocate and manage the paid acquisition budget effectively across platforms to maximize return on ad spend (ROAS) and minimize cost per acquisition (CPA). Track, analyze, and optimize key metrics (e.g., CTR, conversion rate, CPA) to improve campaign performance and achieve user acquisition targets. Use A/B testing to refine ad copy, visuals, audience targeting, and bidding strategies, ensuring maximum effectiveness for each campaign. If you're ready to take ownership of a key function in our marketing strategy, as well as grow both in technical and entrepreneurial skills - let's talk!Похожие вакансии