Обязанности:
Responsibilities: Development of commercial communication lifecycles for all Digital segments including requirements gathering, prioritization, calendar development, assets delivery, testing & deployment Development of messaging frameworks & inventories Management of CRM optimization and testing programs Deliverability, IP, and Domain reputation management Analyze and report on all CRM campaign KPIs (deliverability, engagement, revenue, etc) Optimize the segmentation selection processes to increase contact to database ratios and ensure correct communications are delivered to correct customer segments for their region Lead on CRM content briefing, review and approval process in close collaboration with Product Marketing Maintain and develop CRM research requirements to ensure we enhance our messaging reporting and targeting with qualitative feedback loops Maintain and develop the CRM journey map, providing regular reporting on its performance to wider Retention team and other interested stakeholders Requirements: Recognized CRM or Digital Marketing certification or any other relevant professional qualification 2+ years working experience covering a combination of ecommerce, CRM, retention Experience in multi-channel strategy development (data, customer, content, pricing) Experience with subscription business models Experience of data management including Data Protection and data strategy development Experience of email deliverability monitoring and management Experience of working with internal/external parties across whole content design & production process HTML, CSS beginner level is minimum requirement Customer segmentation (modelling & how to use it) Pricing principles Customer Journey Management including journey analytics and customer feedback English language (Advanced), any otherrelevant language a bonusПохожие вакансии