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100% remote work, flexible schedule Hungry Minds is a fast-growing international publishing house that’s making waves in the world of education, entertainment, and art. Our flagship product, The Book, is a vibrant, high-quality encyclopedia on rebuilding civilization, with $3.2 million in pre-orders and over 100,000 copies sold globally! And we’re just getting started. With even more exciting projects in the pipeline, we’re looking for a talented Lead Product/Marketing Analyst. Responsibilities:- Independently search for and identify peculiar insights in data, build and test hypotheses to improve sales metrics- Investigate changes in metrics and identify the reasons behind- Enreach data, formulate hypotheses, test- Model the effect of hypotheses on sales (correlations, retention, average check, conversion, revenue) – evaluate scale and potential uplift- Collect and process data, build dashboards, maintain tools and methods for collecting, processing, storing, and analyzing data, write reports with data visualizations, etc Requirements:- Ability to work with the Facebook API; experience with Zapier and TikTok API is a plus- At least 2 years of experience as an analyst- Experience conducting marketing experiments and analyzing results- Knowledge of SQL, Python, BigQuery- Knowledge and ability to use Google Analytics- Knowledge of statistical analysis methods for conducting and analyzing A/B tests- Understanding of unit economics (CPC, CPA, CPO, CAC, ARPU, ARPPU, etc.)- Understanding the principles of performance marketing tools: Google Ads, Facebook Ads (a plus)- Familiarity with any BI systems: Power BI (preferred), Tableau, Klipfolio, DataBox- Experience with e-commerce analysis is desirable- Understanding of various attribution models is a plus- A degree in mathematics or technical fields is a plus What We Offer:- Fully remote work- Flexible working hours- A supportive team and an exciting product to work withПохожие вакансии