Обязанности:
Our client, one of the world leaders in the field of electronics manufacturing, is looking for a Marcom manager. Responsibilities: Lead IMC strategy and execution for particular product category, including new product launch communications; Develop an annual Marketing Communications plan by combining category specific innovation, brand and product communication guidelines; Manage marketing budget to maximize communication efficiency and provide marketing goals achievement; Build consistent category or product campaign via all the channels: ATL, BTL, In-store marketing, Brand Stores, Digital marketing, PR, events; In close collaboration with Media Manager create and run the Media Plan; Closely work with Product Teams on all stages of the communication strategy development and execution to ensure driving demand, sales targets achievements and commercial returns on investment; Work seamlessly within Marcom Group as well as with Product Teams, In-store Marketing Group and Brand Store Group to synchronize and coordinate strategies, marketing activities plans and executions; Work with creative, production and media agencies, manage day to day interactions and be accountable to their performance; Regularly report to management on the progress and results; Develop key work processes to achieve smooth all the operations goals while maintaining STRICT guidance to company audit guidelines; Control documentation flow and in-time payments; Develop, coach and motivate all the people under reporting line.Requirements: Proven experience in leading Marketing Communications function for at least 3 years; Experience in media planning - ATL National (wide) 360 integrated campaigns incl. offline & online media; Experience with durable (e.g. consumer electronics) goods markets (it will be an advantage); Experience with Premium (!) brands (it will be an advantage); Experience with major International Company / Brand (it will be an advantage); Strong digital expertise & deep knowledge of digital metrics & KPIs: Succesfull BTL activations & events (e.g. new product launches, sponsorships & exhibitions, festivals/roadshows); Marketing projects management; non-standard creative ideas implementation; Written and verbal English (B2); Excellent communication skills (verbal and written); Higher education.Working conditions: Registration according to the Labor Code of the Russian Federation, white wages; Development in a large foreign company; Extended social package: VHI (from the first day of work), compensation for mobile communications, food compensation, discounts on corporate products after the trial period; Working hours: 5/2 (full office work format only). Office is in the centre of MoscowПохожие вакансии
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