Обязанности:
Main accountabilities: Execute brand plan - implement key actions to deliver 1YP objectives (brand health, market share, profitability); Participate in development of local campaigns / customization of global - participate in creation of ongoing conversations, ads and other marketing materials . Close cooperation with external marketing agencies in regards to BTL activities, creative/design developments, POSM/digital communication; Track and analyze brand performance - closely monitor all brand performance KPIs, understand indepth drivers behind each of them (pricing, distribution, category performance, competitive activities - innovations, media presence, etc.); Drive execution of key brand activities (including innovations) - ensure brand plans are properly executed to reach the end target (consumer promotions, sales promotions, instore visibility, KA listings, etc.). Collaborate with Sales, Trade Marketing, PPM and Production departments in order to insure proper business case and launch execution; Track brand P&L - indepth understanding of Brand profitability performance and its key drivers. Requirements: University Degree, education in Marketing is an advantage; Proven ability to partner with peers to drive the business goals, act effectively in a team 1-1,5 years brand management experience in FMCG; Experience of the Russian market & consumers; Experience in media (traditional & digital strategy /activations); Open-minded, high adaptability & flexibility, analytical skills; The level of English is not lower than intermediate. What we offer: Working for the market leader that produces and sells famous iconic brands Being part of the talented team, friendly working environment and unlimited career opportunities Learning & development programs Getting competitive compensation and bonuses with annual increase Voluntary medical insurance, life and accident insurance, possibiliy of relatives' insurance Wellbeing programs for employees and their families Opportunity of free complex medical check ups Additional leave days and financial assistance Lunch allowances Extended assistance program for both parents during pregnancy and birth period Opportunity of hybrid work patternПохожие вакансии