other

Копирайтер / Copywriter

Более недели назад

З/П не указана

Город: Москва. Станции метро: Проспект Мира

Компания БКС

Тип занятости: Полная занятость

Требуемый опыт: Опыт от 1 года

Обязанности:

Resposibilities: Develop engaging and compelling content for a variety of channels, including websites, news blog, social media, and email campaigns, product marketing materials; Collaborate with our marketing and design teams to craft narratives that resonate with our target audiences and align with our brand's voice; Conduct thorough research to understand industry trends, target audience preferences, and competitor positioning; Optimize all content for SEO to ensure maximum visibility and engagement; Measure and analyze content performance to refine and improve future campaigns. Requirements: SEO Mastery: Deep understanding of SEO strategies and keyword research to drive organic traffic; Adaptability: Ability to tailor writing style and tone for different platforms ( website, mobile application, news feeds, social medias etc) and audiences; Data-Driven: Comfort with analytics to inform content strategy and adjustments; Visual Storytelling: Skills in or collaboration with multimedia content creation, such as video scripts and infographics, power point presentations etc; UX Writing: Knowledge of user experience principles to create content that guides and engages users effectively; AI and Technology Awareness: Familiarity with the latest content creation tools and platforms, including AI-driven content generation tools, for efficiency and innovation;

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