Обязанности:
Our partner, a large non-food FMCG company, is looking for a Senior Brand Manager reporting to Marketing Manager.Responsibilities: Strategy and brand positioning development for the iconic brand; Preparation & implementation of a yearly marketing plan for brand; NPI generation, approval & execution within organizationObtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…); Proposal, implementation and analysis of all necessary market research activities for group of brands and the related projects, in cooperation with Market research agencies; Initiation of relevant consumer/shopper researches to build brand strategies, activity plans and initiatives; Preparation of recurring brand performance reports & presentations (including brand financials, market analysis, etc.); Close work with Trade marketing, NRM, Sales and Supply chain teams to develop, execute launches and promotion activities; Brand budget set up and management; Leading of 1 direct report.Requirements: Relevant and successful experience (3+ years) in multinational FMCG company as a Senior Brand Manager; English - Upper-Intermediate and higher.Похожие вакансии