PR & Digital Communication Lead

Brand communication strategy, incl. PR Development and implementation of brand communication strategy Development and implementation of megabrand and category communication plans Communication effectiveness analysis and regular reporting Brand communication strategy and management Developing and supervising of long-term relations with influencers, celebrities, partners Agencies briefing, managing, challenging, reporting Guarantee correct collection of performance data, IP rights and reports Influencers communication: agency briefing, influencer and content validation process, effectiveness analysis Retail Communications: content preparation, collection of data for negotiations, effectiveness analysis Communication effectiveness analysis and reporting Following IP rights process for PR%Communications content Megabrand and category communication projects and partnerships strategy and management Long-term and short-term partnerships strategy and management Search and negotiations with partners, validation, budget management, activation management, effectiveness analysis and reporting Owned social Owned social media pages strategy development and management, incl. content creation and IP rights Agency briefing, managing, challenging, reporting Performance monitoring and reporting Following IP rights process Team and budget Manage team of 2 Social Managers Development and upskilling of the team Building and management of brand advocacy budget Guidelines: communications, social, PR, events, partnerships Implementation of group guidelines Develop Brand local guidelines Management of divisional and cross-divisional communication projects Profile : 3 year + experience in PR and communication Direct team management experience Experience in complexe cross-functional project management with many stakeholders PR and communication trends mastering Understanding of brand 360 activation ecosystem Strategic mindset Analytical and communication skills