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Roles & Responsibilities: Lead the development and implementation of brand strategies and tactical plans to enhance market presence. Identify innovative business opportunities to drive growth and improve brand performance. Support the creation and execution of promotional strategies aimed at boosting brand awareness and profitability. Develop strong brand positioning and communication strategies to effectively target consumers. Oversee consumer and trade promotions, as well as marketing events, to ensure optimal brand exposure. Manage the digital footprint of the brand, including planning, scheduling, and budgeting digital campaigns (involving digital agencies/bloggers), with a creative and strategic approach. Maintain and update the brand's website and corporate site content. Lead the new product development (NPD) process to expand product offerings. Collaborate with cross-functional teams to execute projects within set timelines and budgets. Track key marketing parameters, such as pricing, distribution, and POS, to enhance brand positioning and optimize product performance. Work closely with other business units to implement business plans that meet revenue targets. Analyze competitor activities and market trends, providing actionable insights for brand development. Monitor and control budget expenses while ensuring efficient document workflow. Experience: 3-5 years of experience, ideally within the FMCG sector. Proven experience managing external agencies. Hands-on experience in digital promotion, including briefing, oversight, and execution. Expertise in managing BTL and PR activities. Experience in budget planning and P&L management for assigned portfolios. Skills & Attributes: Strong knowledge of marketing, brand management, and product development principles. Ability to manage multiple tasks and projects simultaneously. Proficient in English (intermediate level). Excellent communication skills. Proactive leadership and a positive, enthusiastic approach. Additional information: Remote work/Home office for 1 year, then - office in Moscow + business trips to UzbelistanFeel free to send me your CVs to my telegramПохожие вакансии