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We are launching a new luxury perfume brand. As we expand into key European markets, including the UK and Spain, we are looking for a creative and strategic Head of Influence to lead our influencer marketing initiatives. This role will be instrumental in establishing the brand’s presence and driving engagement across social media platforms through partnerships with key influencers. Position Overview: The Head of Influence will be responsible for developing and executing a comprehensive influencer marketing strategy that aligns with the brand’s launch goals. This includes identifying, building, and nurturing relationships with top-tier influencers, content creators, and brand ambassadors who resonate with our target audience. The ideal candidate has extensive experience in influencer marketing, particularly within the beauty or premium segments, and a deep understanding of how to build long-term, authentic partnerships. Key Responsibilities: • Develop and execute a high-impact influencer strategy to drive brand awareness and engagement in Europe, with a focus on the UK and Spain. • Identify and establish relationships with key influencers, creators, and celebrities within the beauty, fashion, and lifestyle industries. • Create and manage influencer campaigns, from ideation to execution, ensuring alignment with brand messaging and values. • Negotiate contracts, deliverables, and budgets with influencers, ensuring mutually beneficial partnerships. • Oversee the creation of engaging content in collaboration with influencers, ensuring consistency with the brand’s aesthetic and tone of voice. • Collaborate closely with the PR, digital marketing, and content teams to amplify influencer activities across all brand touchpoints. • Track, analyze, and report on influencer campaign performance, using insights to refine strategies and optimize future collaborations. • Stay on top of emerging trends, platforms, and influencers to keep the brand at the forefront of digital and social media innovation. • Manage the brand’s influencer network, building long-term partnerships and ensuring ongoing engagement with key figures. Requirements: • Proven experience in influencer marketing, with a focus onpremium or beauty brands. • Strong understanding of the influencer landscape in European markets, particularly in the UK and Spain. • A network of established relationships with top-tier influencers, content creators, and social media personalities. • Demonstrated ability to build and execute successful influencer campaigns that drive brand awareness, engagement, and sales. • Excellent communication and negotiation skills, with experience managing influencer contracts and budgets. • Strong project management skills and ability to juggle multiple campaigns simultaneously. • A deep understanding of digital trends, social media platforms, and influencer marketing best practices. • A passion forpremium branding and storytelling through authentic, influencer-led content. What We Offer: The opportunity to lead the influencer marketing strategy for a new niche perfume brand. Remote Work: Enjoy the flexibility of working 100% remotely from the comfort of your home or any location worldwide. A dynamic, creative, and supportive work environment. Competitive salary and benefits package. The chance to work on a European brand launch with a focus on premium markets. If you’re passionate about influencer marketing and want to play a key role in launching a niche brand, we’d love to hear from you! Please send your resume and a cover letter outlining your relevant experience and income expectations.Похожие вакансии