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We are launching an exciting new niche perfume brand. Our mission is to awaken emotions and help people find joy in everyday life through the art of fragrance. As we prepare to expand into key European markets, including the UK and Spain, we are seeking a talented and experienced PR Director to lead the brand’s strategic communications and establish our presence in these markets. Position Overview: The PR Director will play a pivotal role in crafting and executing the brand’s public relations strategy, with the goal of building strong brand awareness and visibility in Europe. The ideal candidate has a deep understanding of the premium segment, a proven track record in launching high-end brands, and strong media connections, particularly in the UK and Spain. You will be responsible for developing and implementing innovative PR campaigns, managing relationships with media and influencers, and shaping the brand narrative in line with our core values. Key Responsibilities: • Develop and execute comprehensive PR strategies for the brand launch across European markets, with a focus on the UK and Spain. • Build and maintain relationships with key media, influencers, and industry stakeholders. • Manage press coverage, media events, and influencer collaborations to drive brand awareness and engagement. • Collaborate closely with the marketing team to align PR efforts with overall brand positioning and marketing campaigns. • Create compelling press releases, media kits, and storytelling materials that communicate the brand’s values and unique selling points. • Monitor media coverage and generate regular PR reports to measure the success of campaigns. • Stay up-to-date with industry trends and competitor activities in the European market. • Act as the brand spokesperson for interviews, events, and media opportunities. Requirements: • Proven experience as a PR Director or similar role, preferably within the premium or beauty industry. • Strong understanding of European markets, particularly the UK and Spain. • Extensive network of media contacts within fashion, beauty, lifestyle, and luxury sectors. • Excellent written and verbal communication skills in English (Spanish is a plus). • Ability to develop creative and effective PR strategies. • Experience managing media events, influencer partnerships, and large-scale brand launches. • Strong organizational skills and ability to manage multiple projects simultaneously. • A passion for storytelling and premium branding. What We Offer: Opportunity to shape the PR strategy for a new premium perfume brand. Remote Work: Enjoy the flexibility of working 100% remotely from the comfort of your home or any location worldwide. A dynamic, creative, and supportive work environment. Competitive salary and benefits package. The chance to work on a European brand launch with a focus on premium markets. If you are passionate about PR and launching high-end products, we would love to hear from you! Please send your resume and a cover letter outlining your relevant experience and income expectations.Похожие вакансии