Обязанности:
Responsibilities: Preparation & implementation of a yearly marketing plan for the brand (based on the international strategy and activities developed in terms of new product Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…) Proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research team Manage product portfolio considering lines and SKU’s performance analysis Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation Preparation of the detailed planning on brand and product level Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins Representing brand towards the Advertising Agency, implementing with them all necessary advertising actions: Preparation, presentation and follow-up of yearly media-briefings Implementation and control of individual media campaigns Managing the process of preparation of Russian advertising material for the brand (ATL & BTL materials) Obtaining of relevant information and strategic advice from the agency Control of agency-related costs Development and produce POS materials for the brands Participation in the meetings with Sales division, Trade Marketing etc. Requirements: Higher education (marketing, economics) Relevant experience in marketing is required (5 years min) Strong analytical skills Communicative, helpful, team-oriented Strong Excel & Power Point knowledge Salary&Benefits: Compensation depends on experience and will be discussed individually (fix+bonus). Medical insurance Life insurance Lunches Extended paid vacation (31 calendar days per year) Opportunities for development within the company Friendly, professional teamПохожие вакансии
Senior Category Manager / Старший Менеджер по управлению категориями (Laundry & Home Care)
Договорная
Москва
LAB Industries