Обязанности:
Responsibilities: Together with Director - Digital & Media develop a long-term and short-term D2C strategy for 4 domestic appliances brands Development of existing platforms Leadership and maintainance of 4 online shops with focus on direct sales Support 4 brand shops presence on major marketplaces Additional services integration to online-shops (in collaboration with other Departments and Agency) Rich Content strategy development, creation and distribution to Market places and key online clients (National, Regional & Pure Players) Together with Director - Digital & Media execute of e-Commerce activities in line with overall marketing plan and objectives. Lead e-Commerce annual plan and day-to-day cross-media support of key online clients (National, Regional & Pure Players) Loyalty Program Launch (united Loyalty Program: in-house online-shops and offline partners’s brand shops) Partner with Digital team to ensure D2C integration in all Media&Digital activities Together with Sr.Specialist - eComm support legal documents flow and payment process for e-Commerce projects For the first 6 months key focus will be team work and Rich content strategy development and production Longer term focus will be on best in class development of d2c and support of market places channel. Requirements: Experience in marketplaces Experience in e-Commerce platforms launches/re-launches/maintenance (e-shops, mobile apps or online pages with an opportunity to buy, etc.) Experience in communication with digital agencies Data-driven, ‘fluency’ in figures and analysis Strong communication skills Experience in Loyalty Program creation is a plus Похожие вакансии