Обязанности:
Senior Brand Manager is responsible for the formulation and excellent execution of a comprehensive marketing strategy, strategic and activation brand plans and all initiatives with objective to deliver agreed annual targets. That includes: - Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery. - Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager. - Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth. - Strong cross functional collaboration within the category - media team, company departments (sales, finance, trade marketing, planning, purchasing, etc.), local top management, regional headquarters) - Contributing to annual planning, identifying key projects for the calendar of marketing activities, changing assortment, pricing, media planning, budgeting. - Proactive project leadership and project management. Operational Excellence Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.) Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast. Drive consumer understanding and insights to strengthen brand(s) communication. Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs. Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives. Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance. Liaison with external agencies, different company departments, global teams. Effective project leadership and project management. Proactive participation in cross-functional project teamwork. Ensure full compliancy with the country and company legislation and regulation requirement. Budget Management Manage the process of package development / changing. Manage the process of new product launching. Requirements: Minimum 4 years of relevant marketing experience; needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment: proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase; proven expertise managing and motivating outside agencies and vendors; excellent communication skills in English and Russian (verbal and writing); Proficient user of Excel and PowerPoint good business/marketing acumen and analytical skills; ability to work with big data financial acumen at senior brand manager level; excellent presentation skills; good time management and capability to handle set of complex projects at the same time independent thinking; action oriented; organized; energetic and passionate about their brands/ projects What we can offer: Competitive salary; Medical insurance, life insurance; Meal allowance; Mobile compensation; Hybrid work schedule; Internal and external educational courses and trainings; Professional and career development opportunities (locally as well as worldwide).Похожие вакансии