Marketing activation manager

KEY RESPONSIBILITIES Co-creates BP for selected customers based on Marketing platforms, MT channel strategy, Market insights, Customer specifics and priorities, making sure connection of the plans between all functions. Partners with Customer Insights and Portfolio integration team to co-create annual marketing activation calendar for selected customers based on national marketing calendar, customer strategy and opportunities. Calculates size of the prize of customer dedicated projects and ROI, making sure efficiency and positive finance contribution. Executes Modern Trade marketing strategy via generic and customized solutions for selected customers (permanent zoning, fully funded activations, customer twists as part of fully funded, annual projects). Develops and owns CPS of customer dedicated activations and works closely with Portfolio Integration and Regional marketing execution teams for best-in-class projects implementation. Tracks performance of the customer dedicated projects and proposes on-going corrective actions if needed. Owns customer DME end-to-end, incl. accurate planning, cost and wastage saving, strictly following the procurement procedure. Actively searches for best practices and ideas on the market and implements the best solutions. Customizes selling stories for new launches, NCPs, Customer dedicated projects for specific customers, reflecting customer specifics & priorities. Leads customer pulse checks & T2T meetings cross-functional preparations via identification of key opportunities and mapping with solutions, valuable for customer development and growth. SPOC for Customer cross-functional team and regional execution team on daily level. Qualifiers : Undergraduate/ Graduate degree in Finance/ Marketing/Economics Strong analytical and communication skills 3–5-year experience in FMCG industry in marketing. English language - C1. Confident user of MS Excel, PowerPoint, Word.