Обязанности:
Digital media strategy and management Category digital & media full-funnel strategy development & implementation Category media budget management Development of 360 digital eco system, alignment of all O+O touch-points and product focuses Digital content golden rules implementation Targeting segments management Agency briefing (with BM) Media plan adjusting and validation, campaign effectiveness management (incl. PBA) Campaign operational management: meetings set-up, budget, landing pages, creatives delivery control, alignment with eactivation, ecommerce, channel activation, commerce teams BLS, media tracking preparation (with BM), evaluation, Golden rules implementation Media T&L (new channels & formats, segments, creatives, landing pages etc.) & Golden Rules creation Digital special projects management: with VK, OK, Ya, Avito etc, brand events Brand teams upskilling in digital Websites & search engine management Paid search category strategy Brand websites category SEO Brand website category UX/UI E-services strategy and management Consumer data media+CVM activation 1st party data: increase qualitative traffic to brand website 2nd party data: activate partners’ data segments in full-funnel activations, effectiveness analysis. Implement trigger mechanics
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