Обязанности:
Responsibilities: Development and implementation of annual Marketing plans to ensure business objectives are achieved Regular analysis of business performance and competitive activities and proactively leading the action plans Regular market analysis and consumer analysis to identify growth potential of the category and develop a list of actions to drive growth E-commerce, digital strategy and other initiatives to ensure leadership in those areas Develop powerful claims and insights to drive business growth Oversee all activities to ensure that it is in line with global brand strategy and corporate guidelines Improve profitability through advising and suggestions on cost controls, pricing management, and monitoring and justification of all marketing spend (Profits & Losses responsibility) Champion innovation in products and processes in order to achieve competitive advantage Communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness Budget responsibility for all marketing spend (shared with Marketing Manager) Develop relationships with media, advertising, PR, audit and market research agencies Actively participate as appropriate in wider business project teams Qualifications: 4+ years of overall marketing experience Outstanding business leadership skills Ability to operate in a matrix environment and manage multiple stakeholders Proven Very Strong Knowledge of the Marketing “tool-kit”, including successful experience in concepts/copy development Proven Strong Thinking and Problem-Solving skill Proven Strong Initiative and Follow Through skill Strong communication and persuasion skills Good networker Good command of Word, PowerPointПохожие вакансии