Обязанности:
About us Alcon is the global leader in eye care, dedicated to helping people see brilliantly. With our 70-plus-year heritage, we are the largest eye care device company in the world – with complementary businesses in Surgical and Vision Care. Being a truly global company, we work in over 70 countries and serve patients in more than 140 countries. We have a long history of industry firsts, and each year we commit a substantial amount in Research and Development to meet customer needs and patient demands. Currently we are looking for a Brand Manager to join Alcon and help the world See Brilliantly! Main Responsibilities Develop and implement marketing strategies and plans, take full responsibility for one or more elements of the marketing process, ensuring the successful implementation of plans; Market and competitive environment analysis, participation in determining the target audience and building marketing communication, consumer and market insights analysis; Monitoring of the market and competitors, their assortment, activities; Manage marketing projects related to BTL / PR / Digital / In-store communication with consumer, including briefing, pitch processing, agency coordination, control of the timings etc.; Maintain effective communication with all appropriate internal and external contacts to ensure they are fully apprised of marketing plans and requirements; Сooperate with sales and trade marketing to achieve agreed objectives, Supervise agencies, Participate in demand and supply control process with supply chain department, Control and maintain budget with finance team; Contribute to the annual and long term strategy development; Manage the medical event (Ophthalmology) plan and execute it (collaboration with surgery department); Manage the customer marketing plan: TOP KA Pharmacies (collaboration with KA dept); Manage and Execute the ecom activities plan (cross-functional with ecom manager); Provide inputs to ensure strong plans addressing key issues and opportunities Background and experiences Higher degree and at least 5 years of relevant marketing experience (preferable with OTC brand); A track record as a marketing and communications executive, developing and executing integrated plans; Understanding of pharmacy market; Experience in data analysis; Fluent written & spoken English; Ability to collaborate cross-functionally; Ready to work in multitasking environment, high stress resistance We offer Opportunity to work on best in class technology platforms and solutions, having the broad view at the technologies & tools used in Alcon globally; Opportunity to work in a high paced agile international environment with people who are passionate of delivering outcomes and a culture of simplification and ownership; Empowerment to create, improve and work on the innovative solutions that will deliver the highest value and determine the direction of our organization growing & developing; Medical, life & accident insurance, lunch allowance, mobile allowance; Discover our best practices and build professional relationships in a new cultural environment.Похожие вакансии
Brand manager/Sr. Brand manager (OTC, Дермокосметология)
Договорная
Москва. Станции метро: Сокол
ANCOR