Обязанности:
The Role STRATEGY Determine the appropriate strategy for brands’ in portfolio to achieve long term company’s objectives for sales, profits and growth. Interpret the strategies into the build-up of 3-year Plan, Annual Budget and Brand Plans PLANS Direct & coach the team to develop detailed, calendarized and actionable plans that will ensure completion of annual brand KPIs EXECUTION Direct & coach the team to come up with quality briefs, creative proposals & excellence in executions – in line with Brand/ Company’s standards & code of ethics, and working in partnership with other Departments BUSINESS PERFORMANCE Review and deep-dive into relative/ absolute performance of the brands (prices, sales, shares, profitability, awareness, image, competitive activity) to identify any necessary corrective actions. TRENDS Monitor in an open-minded way, local & global consumer/ business trends to embed them in Brand Strategies and further differentiate vs competition TEAM Recruit, develop, manage & motivate the team to ensure that each employee is of high standards, complies with Company’s policies and is offered a career path for his/her professional development CROSS-FUNCTIONAL Actively contribute to Company’s cross-functional initiatives. Build constructive relationships with other departments (Trade Marketing, Commercial, Finance, Purchasing, Legal, Operations, HR) to ensure smooth execution of the plans and contribute to Company’s positive mindset. AGENCIES Ensure proper briefing, direction/ feedback to partner agencies. Evaluate, together with the Purchasing team, the quality of our external agencies on an annual basis. A&P BUDGET Manage A&P expenditure on a regular basis to ensure conformity with the budget. Evaluate, on an on-going basis, A&P re-allocation among activities and/or brands. BRAND Cos Build and manage tight relationship with Brand Cos to ensure: alignment with Global Brand strategies, update of activities/performance in Russia, input from the Russian market into Global Strategies & Assets Development. The Candidate Higher Education preferably in Marketing / Business 10+ years’ experience in FMCG with successful people management experience Excellent organizational, communication and leadership skills. Team building spirit Strategic thinking and analytical skills Strong self-engagement personality and exemplarity Positive mindset, opened mindedness, adaptability, entrepreneurship, think out of the box EnglishПохожие вакансии
Senior Consumer Insights Manager
Договорная
Москва
Группа компаний «Group4Media», Управляющая компания