Обязанности:
As a CRM Operations Manager, Campaign Operations (Retail to Subscription stream) this full-time role (hybrid work format) is responsible for execution of Digital Retention (CRM) campaigns, customers segmentation and leading optimization projects for enhancing campaigns KPIs. The Manager works on CRM campaigns implementation with Adobe Campaign service platform as well as in-house marketing tools and systems. Reporting to the Campaign Operations Group Manager, this role will work closely with the CRM team, local Retention Team Leads and Consumer Channel team. Responsibilities: Translate CRM and Retention strategies & requirements of Retail to Subscription project into the best technical campaign set-up within marketing automation platforms on time and to brief; Prepare, review (QA) and act as a final approver for In-Product Marketing, Email and other marketing campaigns ensuring excellent execution; Analyze customers data to identify key segments and provide personalized communications based on user behavior and customer parameters; Collaborate cross-functionally with colleagues from Retention and global teams (CRO, CXO, IT, SE) to design and improve communications campaigns aligned with industry and company best practices; Monitor and evaluate campaigns performance to assure continuous improvement and achieve optimal setup; Leverage knowledge of consistent A/B testing, predictive analytics, and business intelligence to enhance campaigns segmentation, operational tactics, improve campaign performance and optimize results; Insure clear, timely communications and task execution as well as harmonious relationships inside the team and between stakeholders; Understand, document operational processes, provide support and trainings for Junior colleagues and keep wider teams updated on important news in campaign operations; Qualifications: Bachelor’s degree preferably in IT, Marketing or equivalent combination of education and work experience 3+ years of experience in CRM/Email marketing with focus on campaigns execution Fluent English HTML & CSS skills and knowledge of best practices Ability to effectively balance various tasks simultaneously, adapt to shifting or competing priorities and take initiative Strong analytical and problem solving skills, with great attention to details Excellent oral and written communication skills Enthusiastic and self-motivated with a desire and ability to learn new technologies quickly Experience with Adobe Campaign is a plusПохожие вакансии
Договорная
Москва. Станции метро: Водный стадион
Инновационная Экологическая Платформа
Договорная
Москва. Станции метро: Водный стадион
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